Making the everyday extraordinary
Fiskars Group’s purpose is to make the everyday extraordinary. With our family of lifestyle brands including Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and Wedgwood, we want to create a positive, lasting impact on our quality of life. Our products are available in more than 100 countries and we employ around 7,900 people in over 30 countries. Please visit us at www.fiskarsgroup.com for more information.
We are now looking for a
Marketing Manager, Arabia & ECL (Fixed-term)
to lead implementation of Arabia marketing strategy in Finland together with Finland Sales Unit marketing and sales teams. The main content of the role is to lead the brand and trade marketing based on annual plans provided by Scandinavian Living business. You will have a leading role in driving the Arabia brand preference in all consumer touchpoints (omni-channel approach) and thereby securing Arabia’s sustainable and profitable growth.
In addition to Arabia brand you will lead the trade marketing for our English Crystal and Living brands (Wedgewood, Waterford, Royal Doulton & Royal Albert) in Sales Unit Finland.
In this role, you report to Head of Marketing, while strongly co-operating with Retail marketing manager, PR & Communication Manager, Sales team and Global marketing and business team.
You are responsible of planning and leading the execution of the annual marketing plan and annual campaign plan and toolbox. You will have the overall responsibility for the activity plans and implementation of them in Finland, including media investments, influencer cooperation, social media and product placements.
Annual pricing, product portfolio creation and channel strategy will be among your key responsibilities. Planning and managing customer and retail-specific activities, steering the creation of POS materials and supporting sales are an important part of your duties.
You will provide coaching and support on daily basis to PR, Trade and Retail marketing specialists within the Finnish Sales Unit. In order to succeed, you will co-operate with Global Business Unit and other internal key stakeholders.
You will also initiate and take part in sales follow-up and analyse and follow up on brand performance in the market. Monthly reporting as well as budget and cost follow-up is required in this position.
What we expect from you
You should have a degree in Business or Marketing, equivalent to master’s level. We expect you to have 5+ years of marketing experience and a proven track-record of delivering outstanding marketing results. Experience from retail marketing/sales as well as knowledge in retail market dynamics and shopper behavior in store environment is considered as a plus.
You have a holistic and wide understanding of multichannel strategies and activities. Ability to lead and form the national marketing strategy as well as planning and executing campaigns while improving them continually. You should have excellent written and spoken skills in Finnish and English.
This position is fixed-term maternity-leave replacement for a period of one year.
We offer you an interesting position in a global company with well-known brands. Fiskars is a globally diverse team with a shared mission. We work together to create an environment where everyone can and wants to do their best. Our values – creating change, celebrating the everyday and growing with compassion - are deeply integrated in the way we do business. We believe that the more inspired we are, the more innovative and efficient we can become. We are making the everyday extraordinary for our team members and to our customers.
If you feel that the above description and our values resonate well with you please apply, we’d be happy to hear more from you! Please apply no later than August 4th, 2019. We will start interviews on week 30.
For more information please contact Katarina Pettersson July 23rd at 13-15 mob. +358 407001914 or email email@example.com.