Lasting design is at the core of our sustainability thinking. For us, lasting design is about products that are manufactured in a sustainable manner, and designed to last for generations. We strive to offer products that promote a sustainable lifestyle, products that people enjoy using over and over again.
We believe that life can be transformed by how we live it every day. We design for life, and we design to make life better; to create a positive lasting impact on our quality of life.
Through our passion for the well-crafted, we make the everyday extraordinary by inventing and crafting solutions that transform everyday activities into moments of delight. Our product development is based on continuous improvement, leveraging new techniques and methods, and innovative solutions that make people’s lives better.
Passion for lasting design
At the core of our brands is design that stands the test of time thanks to its visual appeal, high quality and attention to detail. We are curious to learn more about our consumers, so that we can inspire them, solve their everyday problems, and create meaningful experiences and unforgettable moments.
Our product development process focuses on the consumer. We rely on innovative technologies and thorough testing to meet and exceed their expectations. Our product developers invest time in using the products as they are meant to be used, everything from cooking to crafting to learn the skills we are designing tools for. We do this to better understand how to make the products better, more efficient, more intuitive to use and more enjoyable.
Tight collaboration between product development and other areas of expertise, like our quality team, enables us to ensure an efficient process all the way from the initial ideas and sketches to the actual products entering the market. It is important for us to maintain the momentum of continuous improvement, and to ensure that our use of raw materials and our manufacturing processes are effective and responsible.
While we continue to innovate new products and patterns, some of our products have been in production for decades, even centuries. Their design has appealed to the previous generations and continues to attract today’s consumers. In our product development we work with these existing products to help them remain relevant and to continue their long-term market success. The many new innovations and designs that we have implemented in Fiskars’ axes over the years is a good example of how we have maintained their superior functionality.
The world around us is changing fast, bringing new challenges and opportunities for our business. We address global issues like climate change and resource scarcity in many ways, most prominently with our products that are designed to last generations. We recognize that there is always more to be done. We have invested in gaining deeper understanding of the circular economy and set targets for future success.
Over the years we have implemented many improvements that allow us to optimize material usage in our products and packaging and also to find solutions to extend material cycles. As an example, 95% of the glass waste from our Iittala glass factory is recovered for use in new products by our partner, and the rest of the waste is recycled for other purposes. In the future we want to go further to find innovative new materials and seek ways to challenge traditional design approaches.
In 2016 we set ambitious long-term targets to support this development. We aim to reach these targets by 2027, or earlier where possible. We will work hard to find new renewable or recycled materials for our products, maintaining an effective chemical management approach, and accelerating efforts across our functions to recover or recycle all the materials used in our production.
The packaging not only protects our products and provides product information, but also has the potential to make the shopping experience a special one.
For us, packaging is an integrated part of product design. We believe that well-designed packaging helps us achieve environmental and economic benefits; the product is well protected throughout distribution, the materials we use are sustainable, and the entire packaging process is scalable and cost-efficient.
Aligned with our long-term target – 50% of all the materials used in products are from renewable or recycled sources by 2027 – we want to promote a circular economy by maximizing the use of renewable, reusable and recycled materials and optimize the amount of packaging.
Packaging philosophies as well as customer expectations vary between our brands. For example, our Arabia brand introduced a no-packaging ideology several years ago. Arabia’s products are always sold without packaging, which has been well received by consumers. Our Functional packaging team in Europe has been active in finding ways to create more sustainable packages, such as achieving transportation savings through intelligent solutions, including sliding packaging cards. Consumers who purchase our luxury brands, such as Waterford and Wedgwood, consider packaging to be an important part of the shopping experience, and this needs to be taken into consideration when developing the packaging approach for these brands.
Fiskars Group’s commitment to quality has been proven time and again throughout history. We have an incredible heritage we want to honor by holding ourselves accountable to the highest of quality standards.
Offering products that meet and exceed the consumer’s expectations is a priority for us. Products that deliver on our quality commitment have the potential to improve the lives of our consumers, and this is why we work hard to ensure that our products never compromise on durability, functionality, safety and aesthetics.
To fulfil our commitment we place a strong emphasis on the design process, and test, learn and collaborate throughout the entire process. Changes to the processes, products, materials, or packaging are carefully tested to ensure their quality and their compatibility with the rest of our operations.
We work with partners and also utilize our own laboratories for quality testing. In our own testing we focus on mechanical, environmental and ergonomic product aspects, and our external partners help us in areas such as the use of chemicals, transportation and safety testing. Our Functional business, for example, has a test garden of 3,500 square meters located in the middle of our factory area in Billnäs, Finland, where we can test our gardening tools in action.
Listening to the voice of the consumer is crucial for understanding the needs and expectations of the user and measuring how effective our quality management is. We work together with universities, institutes, restaurants, chefs, gardeners, and other specialists to gather important insights that help us continuously develop our products.
To respond to developments in international and local legislation, we actively map risks related to our product quality and safety in an effort to continuously improve our standards with the help of new technologies and best practices.