Creating new business models is essential to staying relevant in the changing business landscape. The circular economy provides opportunities to create value and support Fiskars Group in resource wisdom: being more efficient and innovating new materials and technologies to mitigate the use of non-renewable materials.
We have set sustainability targets for new service models and by 2022, our target is to have a business model for recycling and reselling our products in place in select markets. Our long-term target for 2030 is to have a global concept and capability to take-back and recycle/reuse/resell our products, covering all our main brands.
We have studied the circular economy and explored opportunities that are available to the business. Using a strong consumer understanding as a compass, our team defined four pilot programs looking at new business opportunities, all ticking a series of boxes when it comes to consumer expectations. Based on the pilots conducted in 2018, we identified the two most viable and interesting business opportunities that were expanded during 2019.
The first new service concept in place is our Vintage service, which allows people to buy and sell previously owned Iittala and Arabia tableware products through our existing channels. All of our own stores in Finland offer the Vintage service and it was also piloted in Iittala’s webstore. The Vintage service has been very well received by our consumers and we are looking forward to expanding it to new categories and markets, aligned with our 2022 target.
Our second service model launched in 2019 was Arabia’s new, subscription-based tableware service that allows consumers to enjoy their favorite tableware for an affordable monthly fee. At the end of the subscription period, the tableware can be returned, purchased, or exchanged for another series. The service includes Arabia’s most popular tableware series, and the size of the tableware set is customizable.
Fiskars Group
Hämeentie 135 A
P.O. Box 130
FI-00561 Helsinki, Finland
Tel +358 204 3910
