Weather and seasonal dependence
Fiskars’ businesses and product categories are diverse and seasonality may have an impact on the timing of when net sales or profits are delivered. Particularly watering and snow tools can be affected by the weather, as unexpected weather conditions can have an impact on sales of these products.
Net sales of the Living business is geared towards the last quarter of the year. Following the acquisitions of Royal Copenhagen in 2013 and WWRD (English & Crystal Living) in 2015, the weight of the fourth quarter has increased both for full-year sales and operating profit due to seasonality typical to homeware products. Fiskars balances this seasonality risk through the diverse businesses, by its presence in multiple regions, and a variety of different distribution channels, including wholesale, own retail, e-commerce and hospitality channels.