The Category Business Manager - Creating is responsible for the development, profitability, and management of their assigned category, consumer activity, and/or product line.  Guided by the Strategic Business Unit strategy & business plans, they are responsible for the development and execution of a comprehensive near-term (short & mid-term) category strategy.  Category strategies include a comprehensive review of consumer and market trends, competitive analysis, portfolio plans, product life cycle management, and new product roadmaps that all support defined business objectives.

The Category Business Manager - Creating will also have oversight of all facets of the product development process, including concept definition, development, and launch.  They will keep pulse of trends impacting the business (macro-economic, consumer, retail), along with leading the development and implementation of pricing strategies that deliver category financial metrics and ensure financial success. The Category Manager will also be a key product portfolio resource for the organization, providing product comprehensive knowledge, selling stories, pricing, and other material necessary to sell product.

Major responsibilities:

  • Strategy & Roadmap Development: Lead near-term (short & mid-term) global/regional category strategy development that is in line with overall business and organizational sales and profit goals.  Ensure strategy is supported by consumer insights, market trends, and sales/trade feedback.  Leads the strategy alignment with the SBU leadership team.

  • Product Development: Oversight in developing new products within the global category strategy and roadmap.  Execute through leadership of a cross functional team to deliver products from concept to delivery at retail.  This includes providing consumer centric pain points, design requirements, target costs, trade and time requirements.  Responsible for products to be delivered on time, on budget, and of the right quality.

  • Product Lifecycle & Portfolio Management: Monitor the product lifecycle development of respective category/product lines and ensure appropriate product development efforts are aligned to continue growth in revenues and profits. Identify opportunities on a global level for improving product profitability by developing a solid understanding of the materials, processes, and engineering technologies utilized in the production of the product lines under their management.  Monitor sku sales movement and recommend candidates for obsolescence.Perform gross margin analysis to ensure regular product and price improvements are implemented and tracked.

  • Market & Consumer Insights: Lead the planning of required consumer insights to support the category business. Conduct business and competitive analysis in order to thoroughly understand product category requirements.  Recognize and utilize internal selling data analysis, consumer trends, trade and competitive landscapes to inform actions as well as support for portfolio and roadmap development.

  • Integrated Marketing: Serve as the lead voice of the consumer and product portfolio to the organization.  Strongly influence the development of all sales and marketing materials related to both existing products and new product launches.Oversee/manage the development of sell sheets, core product story development and communication, catalogue inputs, packaging, and published price list integrity.

  • Pricing Strategy: Work with Senior Product Managers to clearly define and execute a comprehensive product-level pricing strategy that compliments the global category strategy.  Strategy should be clearly defined, published, and deliver upon business financial metrics.  

  • Trade Support: When needed, attend meetings with key retail partners to support the sales organization with the sell-in process.

    Skills, knowledge and experience:

Education: Undergraduate degree in Business or equivalent with marketing concentration; MBA preferred.

Experience & knowledge: 

Form URL:
Add date: 
Tuesday, June 4, 2019 - 13:00
Start date: 
Tuesday, June 4, 2019 - 16:00
End date: 
Thursday, July 4, 2019 - 15:00