Purpose & vision

Our purpose: Making the everyday extraordinary

The everyday matters because the small things we do daily have a big impact on us and our future. The everyday is different for everyone. It's shaped by where we live, what we do and what we love.

At Fiskars Group we bring together different people and different ways of thinking to explore and learn about the everyday. To make life better for each other and the world around us.

We call this the everyday extraordinary.

We are present in the garden, at the dinner table and at festivities, everyday activities and rituals. Through our brands, we can transform the familiar into the extraordinary. We are there when life happens.

Our vision: Creating a positive, lasting impact on our quality of life

Fiskars Group’s vision is what we strive for today, without forgetting our heritage. Established in 1649 as an ironworks, Fiskars Group’s heritage is unique as the oldest company in Finland. Since our founding we have been focused on running our business in a responsible manner.

The world is changing, and Fiskars Group is changing with it, yet we continue to approach our business and profitability with a long-term view. We carry a responsibility to consider our employees, the communities we are present in and future generations, as we work towards creating a positive, lasting impact on our quality of life.