We are growing geographically and expanding into new product categories. When striving for growth, we benefit from our strong position in the Nordic countries and in North America.
We have unique know-how in both market areas and now we need to find the synergies across the business areas and geographical segments to ensure the success of our key brands in new markets.Marketing especially in Central Europe is one of our key investment areas in a region where we see big growth potential for all our products. We have also had very encouraging projects in Asia, where Iittala has entered the markets successfully and Royal Copenhagen significantly strengthened our position.
In 2015 we strengthened our position significantly by acquiring WWRD, now known as the English & Crystal Living business, which is recognized for luxury home and lifestyle products, and expanded our portfolio with iconic brands, such as Waterford and Wedgwood. The acquisition also strengthened our presence in the U.S., and further enhanced the company’s market position in Europe and the Asia-Pacific region.