Fiskars organization is built around two Strategic Business Units (SBU): Living and Functional.
SBU Living offers premium and luxury products for tabletop, giftware and interior décor. It consists of the Scandinavian Living business, including Iittala, Royal Copenhagen, Rörstrand, and other brands as well as the English & Crystal Living business, including Waterford, Wedgwood, Royal Albert, Royal Doulton and other brands. Read more »
SBU Functional provides tools for use in and around the house as well as outdoors. It consists of brands including Fiskars, Gerber and Gilmour. Read more »
Each SBU has accountability for the global consumer experience, including brands, product management, new product development, marketing and sales.
As of January 1, 2017, Fiskars’ three primary reporting segments are: Living, Functional and Other. In addition, Fiskars reports group-level net sales for three secondary reporting segments: Americas, Europe and Asia-Pacific.