New ideas and products for home
Decorating the home is a simple pleasure all can share. We aim to bring joy to homes around the world through the pleasure of home decoration, setting tables beautifully and products that make life easier. Fiskars’ strategic business unit Living (SBU Living) offers a wide range of products for the table-top, giftware and interior décor categories with strong premium and luxury brands such as Iittala and Royal Copenhagen, known for their Scandinavian design, as well as Wedgwood and Waterford, synonymous with expressive luxury.
We are strong in the Nordic countries where Iittala is one of our key brands that we believe has the greatest potential to grow internationally. We are focusing on the opportunities in Central Europe and Asia, with great results. The esteemed Danish brand Royal Copenhagen completes Fiskars brand portfolio in dining and further strengthens our position is Asia.
Today, Fiskars is the largest company in the premium living business globally, strengthened by the acquisition of WWRD and its portfolio of iconic luxury home and lifestyle brands, which include Waterford, Wedgwood, Royal Albert, Royal Doulton and Rogaška.
SBU Living now focuses on two businesses: English & Crystal Living and Scandinavian Living.
English & Crystal Living
The English & Crystal Living business consists of a portfolio of iconic luxury home and lifestyle brands that are synonymous with exquisite design, exacting quality and skilled craftsmanship.
The success of the business is based on introducing contemporary ranges, new product initiatives and expansion across attractive luxury home and lifestyle categories. We aim to increase focus on giftware, targeting premium channels and travel retail as well as accessing the demand for luxury experiences through premium hospitality channels.
Wedgwood – Expressive living – Wedgwood is both dynamic and distinctively English, comprising home and lifestyle products to delight the aspirational consumer.
Waterford – Live a crystal life – dazzling in its ability to astonish and delight, Waterford represents all that is opulent, impressive and luxurious in the world of tabletop, giftware and home décor.
Royal Albert – The quintessential English floral brand – add fun, romance, nostalgia and indulgence to your life.
Royal Doulton – Designs you love to live with – accessible, well designed and intended to be enjoyed every day.
Our aim in the Scandinavian Living business is to enrich people’s lives with inspiring and lasting Scandinavian design.
Delivering the total Iittala experience to new consumers
Iittala is about timeless Scandinavian design, both in tableware and in interior items. That's why our designers and craftsmen create objects that are designed to be forever useful and adaptable to the moment with a special cachet and great style. Iittala products are unique, each having their own stories and meaning.
Iittala reaches new consumers through premium distribution in department stores and Iittala branded retail. New concept departments for Iittala have been successfully launched with engaged consumers readily showing their appreciation for the total Iittala experience. In recent years we have built a network of Iittala stores in Central Europe and Asia.