Our commitment to innovation

We believe that innovative product development will be central to accelerating our growth and building greater commercial success. New product development draws inspiration from consumer insight and customer feedback, and evaluates the commercial potential of new ideas and concepts carefully.

Great design combines beauty, form, and function. Hence our slogan: "Lasting everyday design, since 1649."

Relentless progression

Our wide-ranging understanding of consumers helps us to develop solutions that offer more and are easy to use. Fiskars' operations in more than 20 countries provide a valuable source of consumer insight and other input for developing new products.

By way of example, Fiskars Garden's new product development program has been reorganized recently, and the team has been strengthened with new skills and ways of working. Fiskars Outdoor, in turn, has introduced a stronger focus on consumer insight and end-user research. Focusing our specialist skills on new product development will also be increasingly important for Fiskars Home, with its extensive background in areas such as porcelain colors and materials.