From definition to implementation

During 2010, we defined the future operating model that will enable us to achieve our strategic objective. Our success is based on the ability of our business areas to create must-have products for consumers and retailers. Consumers trust strong specialist brand products and are willing to pay a premium for them. We believe that the number of quality-conscious consumers is increasing, and that our specialist brands can cater to the future expectations of these consumers. Focusing on the needs of end users supports our new product development work. Retailers also need specialist brands, as they offer customers greater choice, variety, and new features, and provide retailers with a higher return. Only unified offerings will offer us the opportunity to achieve the scale we need to ensure our competitiveness and maintain our competitive advantage - and become the number-one specialist company in our businesses.