A portfolio based on clearly defined brands

Fiskars has a unique portfolio of trusted brands, each with a clearly defined role in the Group's business and corporate strategy. We are committed to investing in our brands and developing them over the long term to build brand equity.

Our leading brands are Fiskars, Iittala, and Gerber, which we invest in internationally and which we believe have the highest potential for growth in the international marketplace.

Regional brands - Arabia, Buster and Hackman - have leading positions in their home markets in the Nordic countries. Our other brands are either leaders in a single market or have a more tactical role, such as extending the Group's market share or serving a different price point.

Putting design first

Innovation is a key Fiskars value and underlines our belief that we can help consumers enjoy their everyday activities. Our specialist brands are committed to leading the field with new innovations. Functionality is a cornerstone of our products, as are aesthetics. The look and feel of our products is central to their quality and their competitiveness. We have numerous iconic designs in our portfolio and are very proud of our design heritage, which we honor and aim to keep dynamic through exciting new products. We see our strong brand offering as the engine of our future growth.