Extending the offering from the kitchen
to the home
The Home business area offers a wide range of design products for the kitchen, the table, and the home. Following the acquisition of the Iittala Group in 2007, Fiskars has become the market leader in this sector in the Nordic region, with a number of prestigious brands in its portfolio.
Internationally, the focus is on driving growth through the Iittala brand and the Iittala store concept. Iittala is an internationally renowned design brand, with a range that includes numerous Scandinavian design icons. Iittala-brand products are now sold in over 60 countries.
Kitchens are the real living rooms. Increasingly often, parties focus around the making of good food, with family and guests sharing the preparation. As more entertaining takes place in the kitchen, cooking equipment and utensils need to be as characterful and beautiful as they are functional and versatile. Aim is also to strengthen the interior decoration offering.
Net sales in the Home business area, including sales of scissors and craft products, was EUR 300 million in 2009. Personnel totaled 1,612 as of the end of 2009.
