Equipment for people on the moveFiskars' Outdoor business focuses on the Gerber brand in North America. This leading knife and multi-tool brand enjoys a strong reputation among both outdoor enthusiasts and professionals, and the company's focus on consumer insight has resulted in several new products that have been well-received in the marketplace, such as the co-branded Gerber Bear Grylls Survival Series.In the Nordic region, Buster is the most popular aluminum boat in Finland, Sweden, and Norway, due to their ease of use and versatility. People are paying more attention to their personal wellbeing and health, and outdoor activities that are easy to access and easy to learn are growing in popularity. Camping is becoming more popular in both the Americas and Europe, and Gerber is making the most of this trend with its multitools and knives. In EMEA, the boat market recovered during 2010. Fiskars' boat sales grew significantly and Buster remains Finland's most-popular leisure boat brand. Strong product developmentThe Gerber business is closely focused on the needs of outdoor enthusiasts and professional users, and regularly launches new easy-to-use, functional tools serving the needs of these segments. Close cooperation with end-users continues to make an important contribution here.Fiskars Outdoor' retail presence in the Americas ranges from major retailers to specialist stores, supplemented by a growing online business. The new Gerber Bear Grylls line has been particularly well received and is extending Gerber's customer and consumer base.
In the boat business, a lot of work of work has been put into product development, and the Buster brand introduced seven new models in 2010. Fiskars Boats also launched a completely new boat brand, Drive Boats. |
