New innovations for the homeThe Fiskars Group is the leader in homeware products in the Nordic region, with a broad portfolio of respected brands such as Iittala, Fiskars, Arabia, and Hackman. In the Americas, the business is currently focused on scissors and other cutting tools for school, office, and craft use, and Iittala home products.The European housewares market is fragmented across many small local competitors. Local brands dominate the market in the Nordic countries in particular. Regional and local brands such as Arabia, Hackman, and Raadvad complement our offering locally, alongside our international brands: Fiskars and Iittala. Trends like cocooning and dining-in are transforming homes into entertainment venues for family and friends. The traditional division between kitchens and living rooms is disappearing, and homeware is being seen as an integral part of interiors. Fiskars Home products for preparing and serving food, together with new interior products, combine functionality with design and meet the expectations of even the most demanding consumers. Fiskars' Home products are sold through major retail chains, department stores, and specialist shops. Iittala shops, Iittala outlets and our own web store together with Iittala's shop-in-shop concept provide an important addition to the distribution network. At the end of 2010, the number of Iittala stores, outlets and shop-in-shops stood at a total of 89. The MyIittala online community attracts loyal customers worldwide. 2010: Expanding into interior designAll of Fiskars' homeware brands have focused on their product development processes and introduced new commercial innovations over the last couple of years. Iittala, in particular, has expanded its offering into interior design. An example of this is the innovative new Vitriini range of containers for storing and showcasing little things, designed by Anu Penttinen and launched in early 2010.The company also celebrated Oiva Toikka's fiftieth year as an Iittala designer during 2010. Toikka designed a unique Art Works collection and added a glass bird to his collection. A selection of the Kastehelmi range of glassware that Toikka originally designed in 1964 was also relaunched. The Fiskars brand introduced various new innovations for the kitchen and crafting use. Fiskars' ergonomic Rolling Pin won a red dot design award, while the new Everywhere Punch™ has been a hit among scrap-bookers.
The Hackman cookware and cutlery brand celebrated its 220th anniversary and the Arabia brand introduced several new products. |
Visit our brand websites: |
