New ideas and products for home
Decorating the home is a simple pleasure all can share. We aim to bring joy to homes around the world through the pleasure of home decoration, setting tables beautifully and products that make life easier. Our ambition in the Home business is to be recognized as a globally leading company renowned for its Scandinavian design and functionality. As the Nordic region's market leader in its field Fiskars Home hosts number of prestigious brands, Fiskars Home offers a wide range of consumer products for kitchen, table, and the home.
Our approach relies on building from and managing our business through the most consumer-relevant and brand consistent categories, starting with consumers and the activities they love. In EMEA, our focus is on the Living and Kitchen businesses, reflecting different product categories and sales channels. In the Americas, our business is currently focused on products for School, Office and Craft (SOC).
We are strong in the Nordic countries and in North America, but our ambition is to expand beyond these markets. Fiskars and Iittala are the key brands, which we believe have the greatest potential to grow internationally. For Living with Iittala as a spearhead, we are focusing on the opportunities in Central Europe and Asia, with great results. The acquisition of the esteemed Danish brand Royal Copenhagen completes Fiskars’ brand portfolio in dining and further strengthens our position is Asia. Kitchen with Fiskars as the key brand is focusing on Central and Eastern Europe.
Delivering the total Iittala experience to new consumers
Iittala is about timeless Scandinavian design, both in tableware and in interior items. That's why our designers and craftsmen create objects that are designed to be forever useful and adaptable to the moment with a special cachet and great style. Iittala products are unique, each having their own stories and meaning.
Iittala reaches new consumers through premium distribution in department stores and Iittala branded retail. New concept departments for Iittala have been successfully launched with engaged consumers readily showing their appreciation for the total Iittala experience. In recent years we have built a network of Iittala stores in Central Europe and Japan.
Bringing smart functionality to every day
Smart Everyday Functionality describes Fiskars brand promise. Smart is not only the design and appeal, but also the innovation − that extra little feature that solves a problem or makes things work better. We create high-quality scissors, knives, utensils, cookware and cutlery that are functional, ergonomic, and built to last.
Our orange handled Classics have been the gold standard since their introduction in 1967, and are undisputedly the world's number one scissors today. Fiskars scissors product category has kept its improved classics and brought novelties to the market that supplement the offering.
Fiskars products are easy to access for all consumers through mass distribution. We focus on intensive distribution to ensure our growth strategy through scale and our aim is to ensure that Fiskars scissors, knives, and utensils can be found in every supermarket.